A Very Smart Timepiece

Don't get me wrong I love an IWC, Tag Heuer and Omega as much as the next guy. After all, I'm a bit of a traditionalist and believe everyman should own a classic time piece. I'm also a realist and believe no man should ever take himself too seriously.



For those times when 3 piece suits, robot speak and slim round face watches should be left at the office I say go grab a Nooka.

Brainchild of artist and designer, Matthew Waldman, Nooka is a contraction of "New Yorker" as pronounced with a native New York accent - first part of "New York" and the last part of "Osaka" expressing a global aesthetic


The linear and graphic representation of time with Nooka timepieces presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept - creating a timepiece that transcends language.





Like love and laughter, time is a universal language. Nooka is one of those unique brands that seeks the artistic and academic articulation of a global commonality.

That said, I like to think of Nooka watches like the brilliant girl in grad school who was also incredibly attractive. "Sure, she's smart...but that's just a bonus..."

Make it an Outstanding Day!

- Kenyatte