Saturday, November 21, 2009

Ra-Re (or "Rare" if you're not Italian...)

There are a ton of what most would call "denim" brands out there and many of them excel at what they do because of a very clear focus on this utilitarian garment. Brands like, 7 for all Mankind, Joe, Paper Denim, etc. are just a few of the denim brands that continue to innovate in this space.

For me, however, it starts to get interesting when, what we would call, a "denim brand" starts to branch out from bottoms to have a much broader point of view. Brand like G-Star, Diesel and more recently Rock & Republic have done this very well.
Another brand who has taken a more complete look at high fashion casual wear for men (and women), is Ra-Re (Rare)
The Italian men's and women's wear brand looks to take advantage of the clear connection between the way we are and the way we dress.
Recognizing the duality that exists in all men, Ra-Re designs clothing that is dynamic, fresh, captivating and unconventional but at the same time chic, linear and sophisticated.
The brand describes its sensibility as provocative rebel style with a touch of virtuosity and I would agree. There is a rock and roll aesthetic for sure but it is tempered with a type of transitional coolness...
...it's not what you would call "classic" but it's not so contemporary that its relevance has a shelf life. Ra-Re allows men to create looks that are just that....rare.
Make it an Outstanding Day!
- Kenyatte

3 comments:

Tristan said...

In my opinion you missed out on some of the "denim" brands that have done that transition most succesfully like french A.P.C. and swedish Acne. I know that might not be the point of the post but anyway. Otherwise very good, as always.

Arctic Penguin said...

What's your take on these exceedingly short and trim jackets men are wearing? I'm all for a trim silhouette, which also proportionally requires (or at least suggests) a slightly shorter jacket.. but when a jacket has vents, center or side, something short enough to expose one's entire rear seems, I don't know, comically prepschool. Though I wouldn't say the same thing about that leather bomber, perhaps because the entire garment comes together at the waist so it doesn't splay out like a vented jacket.

wreckedstellar said...

Oooh love the outfit in the 4th photo from the bottom!!

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