Did you know that the in some Asian cultures there is a common belief that death begins at your feet. It's one of the reasons why foot massage is so common place in many areas of China. Business men will often leave the office to get a quick foot rub....NICE!!
No wonder lovers of men's hosier (aka socks) will spend a bucket load of cash on great socks. I know it sounds silly...
"C'mon Kenyatte, a sock is a sock is a sock.....right?....."
Wrong!

When walking through the office or running across campus you can put 2 to 4 times your body weight on your feet. With a pair of 100% synthetic socks every step is recoiled and reverberated, magnifying the impact and sending muscles fatiguing shock waves through your ligaments and tendons (is that the scariest thing you've ever read about walking or what??)

Conversely, if you're wearing a great pair of cashmere socks the shock of every step is buffered by cushioning abilities that dramatically outstrip those of other natural and synthetic fibers.
All that said, there two BIG ISSUES with cashmere socks
1. All that cushioning makes for a great winter sock but when it's warm things get...um..."sticky"
2. You can't put them in the washing machine
EUREKA!!! UK fashion house British Apparel Collection Company has introduced
Punto - a collection of cashmere socks that are, at once, year round and machine washable.
The secret is a hi-tech, menage-a-trois of yarns (see below for a live shot of sock menage-a-trois...)

Punto seamlessly blends together three, R & D derived, hybrid versions of everyday yarns - cashmere, Super-Soft cotton and a smidgen of hi-performance nylon for, elasticity, breathability and long-wear durability.

With list of 18 bold-to-basic fashion colors - from a bubble gum pink to a great pair of black and white hounds with pink accents - the collection is sure to be a favorite of the fashion forward sock enthusiast.
By the way, "Punto" in Spanish means "the end / to put a point to".
I have a feeling this is the last brand of fashion sock that you will ever want to buy...Punto.
Make it an Outstanding Day!
- Kenyatte